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Around 75% of chocolate is purchased by women, except for the week before Valentine's Day, when it switches, and 75% of purchases are made by men (presumably for women!) The association of 14th February with love and romance probably goes back to Roman times, when this date was the eve of the Feast of Lupercalia. On this day, all the young girls put their names on slips of paper which were placed into a jar. The young men would then draw a name from the jar, and they would be partners for the duration of the festival. Often, the pairing would last for the rest of the year and the young couple would marry when they were older. |
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Limited Edition Chocolates: |
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Coming Soon... Earn Free Chocolates! Every time you purchase from us, we will give you points, which can be used to get a discount on future purchases, or saved up and used to claim a free box of our wonderful chocolates! Also, if you recommend us to your friends, we will give them a discount on their first order, and you will receive bonus points to spend with us as you wish. We will be crediting you with points for all purchases you have made after 1st January 2008, so don't worry, you won't be missing out if you order before our new scheme goes live later this month... Watch this space for more details! |
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